Lean Startup Deck: More Valuable Than Your Average Playing Cards

Lean Startup Cards Are The Entrepreneur's Cheat Sheet

Want to run a lean startup business and push it through to profitability? There’s a card deck for that!

Thanks to online business veteran Miles Galliford, you can now quickly see the process that a lean startup businesses go through at a simple glance. Galliford’s cards number 52 (like a traditional poker deck), but instead of having a variety of suits, each one is an ace in the hole for the aspiring entrepreneur.

The package is currently on Kickstarter with 20 days to go. Since it’s already beaten the target goal of roughly $5k, these will soon be heading to donors everywhere. One pack runs 16 pounds (or about $26).

Here’s what to expect from the deck:

  • Learn the key principles of starting a lean business
  • Teach entrepreneurs and students about the Running Lean startup process
  • Share the techniques with a project team
  • Help guide an entrepreneur through the start up process in a simple, logical and practical way
  • The cards are numbered in a logical order so they can be followed step-by-step from idea to launch.
  • The cards will also provide experienced entrepreneurs with an aide memoir after reading the Running Lean book by Ash Maruya.

“The Running Lean methodology won’t turn a bad idea into a profitable business,” Galliford states, “but it will let you know it’s a bad idea before you’ve wasted a lot of time and money.”

What does it mean to “run lean”?


According to Maruya, it’s a proven method for taking you through the process of capturing a business idea, testing it with potential customers, adapting it to customer needs, building a prototype, and finally taking it to market.

“Historically less than 10% of startups become profitable and survive for more than five years,” said Galliford. “The Running Lean startup process greatly improve these odds.”

With lean, you capture your business idea on one sheet of paper in less than 15 minutes, thus deconstructing the business into nine clear areas so it is easy to understand, Galliford adds. This allows the lean business entrepreneur to identify the riskiest parts of a plan for testing with potential customers.

Have you tried lean? If so, what have been your results? Do you find it more useful or less useful than the traditional business plan model. Share your thoughts with us in the comments section below. If you would like to make a donation or get a deck of your very own, check out the Lean Startup Deck over on Kickstarter at this link.

About the author

Chase H. Williams

Chase H. Williams is a writer, serial entrepreneur, professional procrastinator, dreamer, explorer and risk taker. He’s been weightless aboard a NASA C9-B aircraft and his head hasn’t quite come back down from the clouds. Visit his website @

1 Comment

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