Crowdsourcing startup Rabble takes one of the more unique approaches to the craze that has swept the Internet since the launch of Kickstarter and Indiegogo.
Instead of logging on, finding a project you like, throwing a few dollars its way, and waiting to receive your incentive package a few months later, Rabble projects limit payback to the knowledge you supported a worthy (to you) cause, whether charity or startup.
So what are you supporting when you fund a Rabble campaign? In a word, advertising.
Redditor seamore555 explains: “Let’s say you have a cause, or a product, or a message, or anything that you feel a lot of people will get behind. You would create a campaign for that message, much like Kickstarter, but you would also make a 30-second video advertisement. Nothing fancy. The video then becomes your ‘ad’ and it’s run in front of YouTube videos, linking people back to your campaign page. All the airtime for that ad is paid for from the crowd-funded donations from your supporters.”
Currently, Rabble is looking for “feedback and early adopters,” said the Redditor, adding that “We are targeting activists as our early adopters, but we just launched, and a soft launch at that; we’re still working out display issues here and there. Every bit of feedback helps.”
Commenters asked about what sets Rabble apart from a service like Google AdWords, with one asking: “What are the benefits of using your service that outweigh cutting you out as a middle man … Better analytics, better consumer targeting, better rates due to bulk ad buying from Google, etc.? … How do you overcome the sentiment of consumers that don’t like feeling they’re just paying for more advertisement instead of towards the actual cause/product? Or is your service just focused on raising awareness for topics?
Seamore555 admitted that “doing it yourself would be an advantage, if you have the resources (money and time), to hire someone to build you a page, or to learn how to set up an AdWords campaign.” However, the “main benefit” of joining Rabble would be “to give the ‘little guy’ the chance to get his message heard” and to be traditionally advertised “because they have no marketing budgets, yet they have a lot of passion and support behind them.”
“We want to make it simple (and free) for these people to create a campaign, and focus on raising awareness,” the Redditor said. “Whether that awareness involves educating, raising donations for a cause, getting a petition signed, gaining users for a new product — it’s really up to the campaign creator. … Our hope is that people will feel compelled to pay for advertising since it’s advertising something they support and believe in. That’s actually our biggest risk, so it’s what we’re starting with testing.”
Seamore555 concluded: “You’re doing it because you want to convince more people to feel the way you feel, or to know about what you know about, or to change something.”
Here’s a link to the Rabble website if you’d like to check it out for yourself.